You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Tags containing Commercial Communications.
ANA has found 232 results for you, in 1034 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research reports

Report on qualitative research on a Top Deck commercial

Following qualitative research (CRAM 973), examiningthree different approaches for the advertising ofTop Deck, Doyle Dane Bernback have produced a30-second and 15-second cartoon commercial 'Diver'.The objectives of the research reported here wereto...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 21, 1973
×

Citation

, C. (1973a, July 21). Report on qualitative research on a Top Deck commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-a-top-deck-commercial


Research reports

Macleans white fluoride

Leo Burnett have produced three new press treatments for Macleans White Fluoride. The research objectives were:1. To check clear communication of the strategy;2. to check the appeal of the advertisements;3. to check any outstanding negatives;4....

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 11, 1973
×

Citation

, C. (1973a, July 11). Macleans white fluoride. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/macleans-white-fluoride


Research reports

Qualitative research on Barclaycard 1973 advertising

This research was undertaken to examine the reaction tosome possible approaches for 1973 Barclaycardadvertising aimed to encourage applicationsfor Barclaycard amongst uncarded and carded sectors of the banked market.Two phases of research were...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1973
×

Citation

, C. (1973a, July 03). Qualitative research on Barclaycard 1973 advertising. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-barclaycard-1973-advertising


Research reports

Qualitative research on Fly-Tox short life evaporator

Ciba-Geigy is intending to launch a new variant ofFly-Tox. Five advertising approaches for Fly-Tox 42 have beenproduced.About this collection:Peter Cooper (1936-2010) was co-founder of Cooper Research & Marketing, later CRAM International,...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 21, 1973
×

Citation

, C. (1973a, June 21). Qualitative research on Fly-Tox short life evaporator. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-fly-tox-short-life-evaporator


Research reports

Report on qualitative research on 'Oncle Edouard'

A campaign for advertising After Eight Mints hasbeen developed in France for french television.The style is similar to the past advertising stylefor After Eight in the U.K. i.e. a dinner tablesetting. The objectives of the research reporthere were to...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 14, 1973
×

Citation

, C. (1973a, June 14). Report on qualitative research on 'Oncle Edouard'. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-oncle-edouard-


Research reports

Research report on Gillette GII advertising study

J.W.T. have produced four new commercials forGillette's GII razor, consisting of testimonials aboutthe razor from members of the public interviewed in thestreet. The objectives of these films were: 1. To communicate that GII is a completely new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 8, 1973
×

Citation

, C. (1973a, June 08). Research report on Gillette GII advertising study. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-report-on-gillette-gii-advertising-study


Research reports

Qualitative research on Macleans white fluoride

Leo Burnett has produced two new press treatmentsfor Macleans White Fluoride, which was launched in 1971.Since then the basic strategy of fluoride protection has remained constant, but an attempt has been made to give the advertisements a...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 3, 1973
×

Citation

, C. (1973a, June 03). Qualitative research on Macleans white fluoride . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-white-fluoride-


Research reports

Qualitative research on three commercials for Gold Blend

The research was required on three commercials forGold Blend: South America; Computer and DinnerParty. It is understood that previous researchhad been carried out on these commercials whichhad been instrumental in determining the orderin which they...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 21, 1973
×

Citation

, C. (1973a, May 21). Qualitative research on three commercials for Gold Blend. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-three-commercials-for-gold-blend


Research reports

Persil automatic advertising evaluation

This report gives the results of allevaluation of Persil Automatic Advertising. An earlier report  contains background attitudesto Bold and Persil Automatic, drawn from bothstudies, which are relevant to consumers' reactionsto the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 18, 1973
×

Citation

, C. (1973a, May 18). Persil automatic advertising evaluation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/persil-automatic-advertising-evaluation